#nxnei: stumbling out of the gate « Fruition Interactive : toronto interactive strategy, web design and development, online marketing
I’m at the North by Northeast Interactive Conference (NxNE Interactive) at the Hyatt Regency in Toronto on June 15 and 16 2010. I’ll be posting updates as often as possible given that there’s limited WiFi
NxNEi opened with a whimper this morning with attendees discovering that there’s no WiFi — at a conference about interactive media — and a panel of quasi-insiders cracking inside jokes in the aptly-named “Social Media Circle Jerk” session.
So far the conference feels like a bit of an FU to the community that they’ve tried to create.
And there are parallels here to what makes or breaks an online marketing strategy. You can rent your conference facility / create your Twitter account / build a Facebook page, whatever. But if you’re not committed to truly engaging with your audience and meeting them where they are, you’re going to fail.
